Black Friday SMS is the highest-open-rate channel in your BFCM stack and the easiest one to ruin by overusing it. SMS subscribers have given you direct access to their phone.…

Klaviyo AI has shipped 40+ capabilities since 2017. Most ecommerce brands use fewer than five of them. The highest-impact underused Klaviyo AI features for ecommerce are Segments AI, predictive analytics,…

Abandoned cart email for ecommerce is the single highest-converting automation a Shopify brand can run, and most stores run it wrong. According to Klaviyo’s abandoned cart benchmark data, the average…

Email popups for ecommerce are the single highest-volume list-building tool available to Shopify brands, and most stores run them wrong. A popup with a weak offer, bad timing, or clunky…

Hiring an ecommerce email marketing agency is one of the highest-ROI decisions a DTC brand can make, and one of the easiest to get wrong. The right agency builds a…

A welcome email series for ecommerce is the first automated sequence a new subscriber receives, and it is the single most important flow in your Klaviyo account. Welcome emails generate…

Klaviyo for ecommerce is the industry-standard email and SMS platform for Shopify brands, used by over 100,000 ecommerce stores globally. Shopify holds an ownership stake in Klaviyo and recommends it…

Email and SMS marketing for ecommerce is the highest-ROI channel available to DTC brands, consistently outperforming paid social and search on a cost-per-revenue basis. Email generates an average of $36…