Klaviyo AI has shipped 40+ capabilities since 2017. Most ecommerce brands use fewer than five of them. The highest-impact underused Klaviyo AI features for ecommerce are Segments AI, predictive analytics,…

Email and SMS marketing pricing for ecommerce brands in 2026 spans a wide range depending on whether you are paying for a platform, a freelancer, or a full-service agency. Platform…

Hiring an ecommerce email marketing agency is one of the highest-ROI decisions a DTC brand can make, and one of the easiest to get wrong. The right agency builds a…

Klaviyo for ecommerce is the industry-standard email and SMS platform for Shopify brands, used by over 100,000 ecommerce stores globally. Shopify holds an ownership stake in Klaviyo and recommends it…

Email segmentation for ecommerce turns a generic list into a precision revenue tool. Segmented campaigns generate 760% more revenue than non-segmented sends, according to Campaign Monitor’s 2025 analysis. Klaviyo’s benchmark…

Email vs SMS marketing for ecommerce is not a choice most high-performing DTC brands make, because the answer is both. Email generates between $36 and $40 for every $1 spent.…

A strong ecommerce email campaign strategy is what separates a list that generates predictable revenue from one that generates occasional sales and chronic subscriber fatigue. The implication is clear: campaigns…

SMS abandoned cart messages convert at 15 to 20 percent, compared to an average of 10.7 percent for email alone. They get read within 90 seconds of delivery versus 90…

A welcome email series for ecommerce is the first automated sequence a new subscriber receives, and it is the single most important flow in your Klaviyo account. Welcome emails generate…

A post-purchase email sequence is the automation that turns one-time buyers into repeat customers, and most ecommerce brands either skip it entirely or reduce it to a single transactional order…